Why Google should buy Twitter

Twitter is one of the hottest tech-companies on the web right now. The 3 year old company is reaching mainstream and is growing with a breath taking speed. Twitter.com grew 131 percent between February and March to 9.3 million visitors (US). It seems that they will pass LinkedIn in a very short time – just having Facebook and Myspace ahead of them.

A lot of attention is given Twitter in Media and the blogosphere. Read Write Web wrote and article back in January titled Sorry Google You Missed The Real-Time Web. They focus on the fact that Twitter is taking a place in the breaking news area, and that Google always will be late due to the nature of the indexing.

Jeffrey Mann discusses why Twitter should not work hard to find a business model One of his key points is that Twitter’s value is in its content. He like many others focus on the real-time value of the content seeing this as the real value; Peoples comments, opinions and news;

I believe that the real-time element of Twitter is an interesting thing to discuss in relation to how online news will evolve. But I think that the key value of Twitter is not founded on the real-time tweets but the power of the information that you can extract about the users.

Online advertising
Online advertising is huge and the spend will increase during the next years (even if we are in the middle of a financial crisis). Targeted advertising through Adwords and Adsense has been a great success for Google, but it is clearly that they need to innovate. My opinion is that in the coming years there will be a lot of innovation in this field. Focus will be on behavioral targeting and social media to get more precise targeting and effect (this also goes for display ads).

Interest based advertising
Google is clearly seeing this and their focus on interest based advertising gives some glimpse into how they see this evolve. As I see this the information that is created inside Twitter is a powerful element in Google’s development of the advertising technology. Today they have the search history, they have the keywords, they analyze the context inside a document. If they also can get their hands on the users and what users are saying about products and brands among everything else they will be able to make some really huge step forward in innovating the online advertising model.

  8 comments for “Why Google should buy Twitter

  1. August 7, 2009 at 7:44 am

    It will not happen. Because Google already have one social networking website, Which is Google and its quite obvious Twitter not allowed any one to took their rights.

  2. September 28, 2009 at 8:04 am

    i just love Twittering compared to blogging. i was a blog addict and now i am a Twitter addict.

  3. October 10, 2009 at 7:46 am

    Twitter is the newest craze today. i tweet at least 5 times a day on my friends just to keep them informed about my whereabouts. I still keep my personal blog though. ..

  4. November 24, 2009 at 1:03 pm

    i love to Twitter my day to day activities to my friends and followers. Twitter is much better than blogging because it is direct to the point and does not require you to type so many unnecessary words .

  5. December 25, 2009 at 6:45 am

    Twitter is some ways is much better than blogging. I love to Twitter my everyday activities on my friends and relatives.

  6. February 19, 2010 at 8:57 am

    i always update my Twitter and i love to twitter my daily activities to my friends and loved ones. i also maintain a personal blog for entries which requires more detail.

  7. November 3, 2010 at 8:33 pm

    online advertising is very efficient specially if you advertise your products on the PPC model `

  8. December 2, 2010 at 7:54 pm

    you can see that there is a massive growth in online advertising these days, google paved the way on ppc *`:

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