For the last year I have been hanging around on Empire Avenue (EAv). EAv is a website started in 2009 by a group of people with background from among others the gaming industry (i.e Electronic Arts). On February 23rd 2010 they launched a closed beta for “friends and family” with 250 players. Early in May an invite beta was opened and the number of players increased to 1000 before the service jumped out of closed beta on July 28th 2010, giving everyone the possibility to join. About a week later I jumped on the train and started using Empire Avenue. Here are some reflections after almost a year on the site. Oh, by the way, if you would like to invest in me, I am here: e(LARRE) What is Empire Avenue? Well, It’s a stock market game where you can buy or sell people that has a social media account such as Twitter, Facebook or an Empire Avenue account. Here is what the company itself says it is: “Empire Avenue is the Social Media Exchange, where you can buy and sell shares in any social media profile, meet new people, unlock Achievement badges, and earn boatloads of virtual cash by
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